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	<title>Comments on: Are They Nuts?!</title>
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		<title>By: Sebastian</title>
		<link>http://manga.jadedragononline.com/blog/2009/07/06/are-they-nuts/#comment-907</link>
		<dc:creator>Sebastian</dc:creator>
		<pubDate>Sat, 05 Dec 2009 17:36:13 +0000</pubDate>
		<guid isPermaLink="false">http://manga.jadedragononline.com/?p=1602#comment-907</guid>
		<description><![CDATA[I&#039;m danish and I find you reactions really strange, how can you be mad and wonder if you can keep up?

It&#039;s not like the volumes will be, removed, burned and never reprinted if they&#039;re not bought in the release month.

That viz release the OP volumes doesn&#039;t force you to buy them, it gives you a choise. All they do is making the volumes avaible in the US.

I read a manga volume pretty fast, and after I buy it, and afterwerds I can&#039;t wait for the next one. Then I think the best is, if the most of the series is avaible?
If it stood to me(As a fan) Viz should just release ALL of the rest at once, to make me happy.
The reason they don&#039;t do it like that (And ohter puplichers neiter does it.) is because they have a bigger chance of catching people, and making them continue to buy the volumes if they release them a bit slower, but with a smaller interval between them.

I can&#039;t really see why anyone is arguring against the speed-up, the only thing it could hurt, it maybe viz themself, but that&#039;s not really your problem is it?]]></description>
		<content:encoded><![CDATA[<p>I&#8217;m danish and I find you reactions really strange, how can you be mad and wonder if you can keep up?</p>
<p>It&#8217;s not like the volumes will be, removed, burned and never reprinted if they&#8217;re not bought in the release month.</p>
<p>That viz release the OP volumes doesn&#8217;t force you to buy them, it gives you a choise. All they do is making the volumes avaible in the US.</p>
<p>I read a manga volume pretty fast, and after I buy it, and afterwerds I can&#8217;t wait for the next one. Then I think the best is, if the most of the series is avaible?<br />
If it stood to me(As a fan) Viz should just release ALL of the rest at once, to make me happy.<br />
The reason they don&#8217;t do it like that (And ohter puplichers neiter does it.) is because they have a bigger chance of catching people, and making them continue to buy the volumes if they release them a bit slower, but with a smaller interval between them.</p>
<p>I can&#8217;t really see why anyone is arguring against the speed-up, the only thing it could hurt, it maybe viz themself, but that&#8217;s not really your problem is it?</p>
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		<title>By: Nick</title>
		<link>http://manga.jadedragononline.com/blog/2009/07/06/are-they-nuts/#comment-906</link>
		<dc:creator>Nick</dc:creator>
		<pubDate>Thu, 09 Jul 2009 23:45:18 +0000</pubDate>
		<guid isPermaLink="false">http://manga.jadedragononline.com/?p=1602#comment-906</guid>
		<description><![CDATA[I&#039;m three days late here, I know. But I couldn&#039;t leave this hanging.

&quot;I’ve never heard of anyplace having discounts and then dropping them unless it’s a limited time sale.&quot;

First, a caveat. I&#039;m in the UK. If they do things dramatically differently in the USA (or wherever you may be), just bear that in mind.

Secondly, a qualifier. I&#039;ve worked in the book trade, so I&#039;m not just blowing smoke here. That, and I buy *hundreds* of books a year, so it&#039;s in my interests to find the best deals I can.

That said, here&#039;s how it works; here&#039;s how places start with high(er) discounts and then drop them; and it&#039;s down to two words. Frontlist, and backlist. New books versus old.

(I&#039;m taking it as read that I&#039;m only talking about buying books online here. Brick &#039;n&#039; mortar stores simply can&#039;t match online on price. That&#039;s an axiom, it really is.)

The frontlist is where all the action is at. And thus, where all the discounts are. When a book is new - that is, when Amazon is taking pre-orders - is when the largest discounts are offered. Two reasons here, both linked. Firstly, Amazon don&#039;t want to order books they can&#039;t sell, so they want to get plenty of orders. Secondly, the more orders they get, the bigger the order they&#039;ll place with the publisher, and then economies of scale come into play. The biggest order(s) Amazon will place will, with few exceptions, be the initial order(s) placed before publication and in the first few weeks (say a month, max) of release, as that&#039;s when the demand will be highest.

Then they start cutting their discount, as their orders with the publisher get smaller. They&#039;re not making so many savings to pass on. So a pre-order discount of 30%-35% will go down to maybe 10%-15%, simply because at that point they can&#039;t supply the book at a better price without cutting their own throat (which does happen sometimes, when blowing out the stock in question is better than having it sitting around their warehouse taking up space).

When you get volumes more than, perhaps six months old, definitely a year or two old, then that&#039;s right in the backlist. And with backlist titles, Amazon aren&#039;t going to have many (any) copies sitting around their warehouse. If you order a backlist book, Amazon are only going to get a handful from the publisher. You&#039;ll be lucky if there&#039;s any discount to pass on at all. For me, buying a book (manga or otherwise) that falls into this category is almost painful. I have to balance the (comparatively) larger cost against how much I want the book.

This, then, is the long version of why I&#039;m not happy with Viz&#039;s plan to release One Piece at such a rate. This is why if I defer purchase of some or all of these volumes I&#039;ll end up paying more. This is why I may very well simply decide not to purchase them at all after all.

Hope that clears things up some, if anyone&#039;s still reading.]]></description>
		<content:encoded><![CDATA[<p>I&#8217;m three days late here, I know. But I couldn&#8217;t leave this hanging.</p>
<p>&#8220;I’ve never heard of anyplace having discounts and then dropping them unless it’s a limited time sale.&#8221;</p>
<p>First, a caveat. I&#8217;m in the UK. If they do things dramatically differently in the USA (or wherever you may be), just bear that in mind.</p>
<p>Secondly, a qualifier. I&#8217;ve worked in the book trade, so I&#8217;m not just blowing smoke here. That, and I buy *hundreds* of books a year, so it&#8217;s in my interests to find the best deals I can.</p>
<p>That said, here&#8217;s how it works; here&#8217;s how places start with high(er) discounts and then drop them; and it&#8217;s down to two words. Frontlist, and backlist. New books versus old.</p>
<p>(I&#8217;m taking it as read that I&#8217;m only talking about buying books online here. Brick &#8216;n&#8217; mortar stores simply can&#8217;t match online on price. That&#8217;s an axiom, it really is.)</p>
<p>The frontlist is where all the action is at. And thus, where all the discounts are. When a book is new &#8211; that is, when Amazon is taking pre-orders &#8211; is when the largest discounts are offered. Two reasons here, both linked. Firstly, Amazon don&#8217;t want to order books they can&#8217;t sell, so they want to get plenty of orders. Secondly, the more orders they get, the bigger the order they&#8217;ll place with the publisher, and then economies of scale come into play. The biggest order(s) Amazon will place will, with few exceptions, be the initial order(s) placed before publication and in the first few weeks (say a month, max) of release, as that&#8217;s when the demand will be highest.</p>
<p>Then they start cutting their discount, as their orders with the publisher get smaller. They&#8217;re not making so many savings to pass on. So a pre-order discount of 30%-35% will go down to maybe 10%-15%, simply because at that point they can&#8217;t supply the book at a better price without cutting their own throat (which does happen sometimes, when blowing out the stock in question is better than having it sitting around their warehouse taking up space).</p>
<p>When you get volumes more than, perhaps six months old, definitely a year or two old, then that&#8217;s right in the backlist. And with backlist titles, Amazon aren&#8217;t going to have many (any) copies sitting around their warehouse. If you order a backlist book, Amazon are only going to get a handful from the publisher. You&#8217;ll be lucky if there&#8217;s any discount to pass on at all. For me, buying a book (manga or otherwise) that falls into this category is almost painful. I have to balance the (comparatively) larger cost against how much I want the book.</p>
<p>This, then, is the long version of why I&#8217;m not happy with Viz&#8217;s plan to release One Piece at such a rate. This is why if I defer purchase of some or all of these volumes I&#8217;ll end up paying more. This is why I may very well simply decide not to purchase them at all after all.</p>
<p>Hope that clears things up some, if anyone&#8217;s still reading.</p>
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		<title>By: Heather Ward</title>
		<link>http://manga.jadedragononline.com/blog/2009/07/06/are-they-nuts/#comment-905</link>
		<dc:creator>Heather Ward</dc:creator>
		<pubDate>Tue, 07 Jul 2009 17:40:31 +0000</pubDate>
		<guid isPermaLink="false">http://manga.jadedragononline.com/?p=1602#comment-905</guid>
		<description><![CDATA[I think the demise of Shoujo Beat and this push forward for One Piece are connected.  By canceling SB, VIZ will have the extra money to absorb the publishing costs for these One Piece volumes.  I don&#039;t like that females get sidelined by VIZ so easily, but seeing them invest into One Piece is great news.  Long manga series always have the chance of cancellation and knowing OP is the number one manga in Japan, right now, is very frustrating to see. Maybe this will give it greater exposure as the numerous reader of SJ decide what to purchase during those 6 months.

Two other points, Half Price Books, a major national used book store carries almost every volume of Naruto, Bleach and One Piece, so maybe that can now be the outlet for this large purchase for many of the readers or even try Powell&#039;s.  And secondly I think VIZ had to postpone this huge jump because of the OP storyline, the Princess Vivi/Alabasta story began over 2 years ago and is finally coming to it&#039;s conclusion.  Readers would be much more upset if they broke up that storyline.

I doubt I will be able to pick up all the new OP manga but I will try to pick up most of it, since the series is so very, very entertaining.  I just sincerely hope VIZ takes the time to fully inform the SJ readers, like they did for Naruto, what takes place for the crew in OP over those volumes of manga.]]></description>
		<content:encoded><![CDATA[<p>I think the demise of Shoujo Beat and this push forward for One Piece are connected.  By canceling SB, VIZ will have the extra money to absorb the publishing costs for these One Piece volumes.  I don&#8217;t like that females get sidelined by VIZ so easily, but seeing them invest into One Piece is great news.  Long manga series always have the chance of cancellation and knowing OP is the number one manga in Japan, right now, is very frustrating to see. Maybe this will give it greater exposure as the numerous reader of SJ decide what to purchase during those 6 months.</p>
<p>Two other points, Half Price Books, a major national used book store carries almost every volume of Naruto, Bleach and One Piece, so maybe that can now be the outlet for this large purchase for many of the readers or even try Powell&#8217;s.  And secondly I think VIZ had to postpone this huge jump because of the OP storyline, the Princess Vivi/Alabasta story began over 2 years ago and is finally coming to it&#8217;s conclusion.  Readers would be much more upset if they broke up that storyline.</p>
<p>I doubt I will be able to pick up all the new OP manga but I will try to pick up most of it, since the series is so very, very entertaining.  I just sincerely hope VIZ takes the time to fully inform the SJ readers, like they did for Naruto, what takes place for the crew in OP over those volumes of manga.</p>
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		<title>By: Preston</title>
		<link>http://manga.jadedragononline.com/blog/2009/07/06/are-they-nuts/#comment-904</link>
		<dc:creator>Preston</dc:creator>
		<pubDate>Tue, 07 Jul 2009 03:46:04 +0000</pubDate>
		<guid isPermaLink="false">http://manga.jadedragononline.com/?p=1602#comment-904</guid>
		<description><![CDATA[Personally, I consider the push a boon for me, because I am one of the aforementioned hardcore One Piece fans who wants all of the volumes in English now.

So I definitely don&#039;t think or at least don&#039;t expect the push to be geared towards new readers, but it is a huge plus for anyone interested in the series since now you no longer have to wait months fo rthe next volume to come out if you&#039;re getting into it.

And there&#039;s nothing wrong with gradually getting them. No one says you have to get them when they come out, and to the person talkign about discounts, you&#039;ve got it the other way around; the longer it is, the more discounts pop up. I&#039;ve never heard of anyplace having discounts and then dropping them unless it&#039;s a limited time sale. But anyways, it&#039;s not like people are talking about One Piece left and right and the anime&#039;s blaring on TV, you&#039;re really not missing anythign if you take your time collecting the series. Plus, what happens when vol 53 comes out? It would be months at least for the next volume to come out and then you can balance your purchasing then.

So yeah, I don&#039;t really understand why people are complaining. Yeah it sucks that we didn&#039;t get this sooner and Viz is pretty stupid, but it&#039;s their lost. We get up to date One Piece, we win.]]></description>
		<content:encoded><![CDATA[<p>Personally, I consider the push a boon for me, because I am one of the aforementioned hardcore One Piece fans who wants all of the volumes in English now.</p>
<p>So I definitely don&#8217;t think or at least don&#8217;t expect the push to be geared towards new readers, but it is a huge plus for anyone interested in the series since now you no longer have to wait months fo rthe next volume to come out if you&#8217;re getting into it.</p>
<p>And there&#8217;s nothing wrong with gradually getting them. No one says you have to get them when they come out, and to the person talkign about discounts, you&#8217;ve got it the other way around; the longer it is, the more discounts pop up. I&#8217;ve never heard of anyplace having discounts and then dropping them unless it&#8217;s a limited time sale. But anyways, it&#8217;s not like people are talking about One Piece left and right and the anime&#8217;s blaring on TV, you&#8217;re really not missing anythign if you take your time collecting the series. Plus, what happens when vol 53 comes out? It would be months at least for the next volume to come out and then you can balance your purchasing then.</p>
<p>So yeah, I don&#8217;t really understand why people are complaining. Yeah it sucks that we didn&#8217;t get this sooner and Viz is pretty stupid, but it&#8217;s their lost. We get up to date One Piece, we win.</p>
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		<title>By: Lori Henderson</title>
		<link>http://manga.jadedragononline.com/blog/2009/07/06/are-they-nuts/#comment-903</link>
		<dc:creator>Lori Henderson</dc:creator>
		<pubDate>Tue, 07 Jul 2009 01:44:27 +0000</pubDate>
		<guid isPermaLink="false">http://manga.jadedragononline.com/?p=1602#comment-903</guid>
		<description><![CDATA[Thanks for the insight Wiliam.  While I can rationally understand why Viz wants/needs to do this, it still gets my goat!  And lashing out makes me feel better.  :)

I love my One Piece and I don&#039;t want to lose 30 volumes with of story, but there is no way I can keep up with that.  I will have to be one of those fans who drops it, unless someone bequeaths me several hundred dollars to keep buying manga.]]></description>
		<content:encoded><![CDATA[<p>Thanks for the insight Wiliam.  While I can rationally understand why Viz wants/needs to do this, it still gets my goat!  And lashing out makes me feel better.  <img src='http://manga.jadedragononline.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>I love my One Piece and I don&#8217;t want to lose 30 volumes with of story, but there is no way I can keep up with that.  I will have to be one of those fans who drops it, unless someone bequeaths me several hundred dollars to keep buying manga.</p>
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		<title>By: Lori Henderson</title>
		<link>http://manga.jadedragononline.com/blog/2009/07/06/are-they-nuts/#comment-902</link>
		<dc:creator>Lori Henderson</dc:creator>
		<pubDate>Tue, 07 Jul 2009 01:40:21 +0000</pubDate>
		<guid isPermaLink="false">http://manga.jadedragononline.com/?p=1602#comment-902</guid>
		<description><![CDATA[I&#039;m not judging.  Viz should have pushed One Piece while it was still on TV (even if it was the 4Kids crap), and/or when Funimation got the license and started releases good sub/dubs.  If they had done that back in the summer of 2007, realeased monthly, they wouldn&#039;t have had need for this stupid push.]]></description>
		<content:encoded><![CDATA[<p>I&#8217;m not judging.  Viz should have pushed One Piece while it was still on TV (even if it was the 4Kids crap), and/or when Funimation got the license and started releases good sub/dubs.  If they had done that back in the summer of 2007, realeased monthly, they wouldn&#8217;t have had need for this stupid push.</p>
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		<title>By: Lori Henderson</title>
		<link>http://manga.jadedragononline.com/blog/2009/07/06/are-they-nuts/#comment-901</link>
		<dc:creator>Lori Henderson</dc:creator>
		<pubDate>Tue, 07 Jul 2009 01:38:15 +0000</pubDate>
		<guid isPermaLink="false">http://manga.jadedragononline.com/?p=1602#comment-901</guid>
		<description><![CDATA[First, yeah, it is all about me.  I&#039;m my blog, and I&#039;m going to rant on it whenever there&#039;s someone I don&#039;t like enough that it inspires me to.
Second, ummm....I have no idea what you&#039;re talking about.  There are plenty of people out in the world who enjoy more than one manga.  Viz has access to some of the most popular and best manga through Shueisha and Shogakakun.  People are going to find more than just one series interesting.  That&#039;s just common sense....
Well, I&#039;m &lt;em&gt;soooo&lt;/em&gt; glad you are such an expect in the manga industry that you know what other manga fans don&#039;t.  But anyone with even a rudimary knowledge of business will tell you, you can&#039;t rely on one or two cash cows for you business.  Look at Tokyopop.  Everyone is wondering what&#039;s going to happen to it now that Fruits Basket is done, and Chibi Vampire, it&#039;s other big seller, is done.  You have to have a diversified line and you have support the diversity to really survive.  One Piece may be a great series, but it&#039;s not burning up the sales charts.  Pushing it out now isn&#039;t going to change that.  And in case you couldn&#039;t tell, my asking if they knew was a &lt;strong&gt;rhetorical&lt;/strong&gt; question.  And please stop the sarcasm.  Your doing it wrong.
I&#039;ve already ranted about the price increase.  I don&#039;t beat dead horses that badly.
Encouraging people to buy One Piece now is too little, too late.  You&#039;re asking new readers to buy 21 volumes in six month and another 30 in another six months?!  That&#039;s even more insane!
An improvement in the economy (which is only hoped for at this point and will be far from nationwide) will take at least another 12-18 months.  No, it won&#039;t make any of the arguments moot.]]></description>
		<content:encoded><![CDATA[<p>First, yeah, it is all about me.  I&#8217;m my blog, and I&#8217;m going to rant on it whenever there&#8217;s someone I don&#8217;t like enough that it inspires me to.<br />
Second, ummm&#8230;.I have no idea what you&#8217;re talking about.  There are plenty of people out in the world who enjoy more than one manga.  Viz has access to some of the most popular and best manga through Shueisha and Shogakakun.  People are going to find more than just one series interesting.  That&#8217;s just common sense&#8230;.<br />
Well, I&#8217;m <em>soooo</em> glad you are such an expect in the manga industry that you know what other manga fans don&#8217;t.  But anyone with even a rudimary knowledge of business will tell you, you can&#8217;t rely on one or two cash cows for you business.  Look at Tokyopop.  Everyone is wondering what&#8217;s going to happen to it now that Fruits Basket is done, and Chibi Vampire, it&#8217;s other big seller, is done.  You have to have a diversified line and you have support the diversity to really survive.  One Piece may be a great series, but it&#8217;s not burning up the sales charts.  Pushing it out now isn&#8217;t going to change that.  And in case you couldn&#8217;t tell, my asking if they knew was a <strong>rhetorical</strong> question.  And please stop the sarcasm.  Your doing it wrong.<br />
I&#8217;ve already ranted about the price increase.  I don&#8217;t beat dead horses that badly.<br />
Encouraging people to buy One Piece now is too little, too late.  You&#8217;re asking new readers to buy 21 volumes in six month and another 30 in another six months?!  That&#8217;s even more insane!<br />
An improvement in the economy (which is only hoped for at this point and will be far from nationwide) will take at least another 12-18 months.  No, it won&#8217;t make any of the arguments moot.</p>
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		<title>By: Wiliam Flanagan</title>
		<link>http://manga.jadedragononline.com/blog/2009/07/06/are-they-nuts/#comment-900</link>
		<dc:creator>Wiliam Flanagan</dc:creator>
		<pubDate>Mon, 06 Jul 2009 22:40:26 +0000</pubDate>
		<guid isPermaLink="false">http://manga.jadedragononline.com/?p=1602#comment-900</guid>
		<description><![CDATA[During the boom years, Viz probably never foresaw a drop in sales and popularity of One Piece. Years and years of a consistent seller is a good thing for the stability of a company. It would be precisely because of the economic slowdown that Viz most likely took a look at One Piece and suddenly realized that they have a series with declining sales and 30 volumes that they MUST publish.  (Nobody cancels a successful manga their parent company relies on.) The decision wouldn&#039;t have been made recently since such a drastic strategy requires renegotiation of contracts, so it may have been last Autumn when they made this decision.
Okay, so they realize they have to publish it. If that&#039;s the case, what if they published at a quick, but relatively normal pace, every other month -- six a year -- that&#039;s still five years before they get through this mass of manga. As you mentioned, One Piece&#039;s best years are over. Within five years, the One Piece sales might have completely tanked. So instead they rush One Piece out while it still has something of a following. Will people drop One Piece because they can&#039;t keep up with it? Yes, but other present One Piece fans will follow it, either when the volumes come out, or gradually as they get money saved up to buy a new batch of manga. (Book publishing thinks in terms of the long haul.) Actual fans will be a little frustrated that they can&#039;t keep up with their favorite series, but on the other hand, the books will be on the shelf. They can buy them whenever they feel like.
I&#039;m not a fan of the strategy either. I doubt even Viz actually likes it. But this is a compromise done while there&#039;s still time to salvage profit (rather than the eventual loss) while One Piece still has a fandom.
Note -- although I used to work for Viz five years ago, we&#039;ve completely parted ways since. (And I never worked in the Shonen Jump division.) I have no inside information; I don&#039;t speak for them; and all of my above comments are purely conjecture. Just like yours and any other fan&#039;s with an opinion.]]></description>
		<content:encoded><![CDATA[<p>During the boom years, Viz probably never foresaw a drop in sales and popularity of One Piece. Years and years of a consistent seller is a good thing for the stability of a company. It would be precisely because of the economic slowdown that Viz most likely took a look at One Piece and suddenly realized that they have a series with declining sales and 30 volumes that they MUST publish.  (Nobody cancels a successful manga their parent company relies on.) The decision wouldn&#8217;t have been made recently since such a drastic strategy requires renegotiation of contracts, so it may have been last Autumn when they made this decision.<br />
Okay, so they realize they have to publish it. If that&#8217;s the case, what if they published at a quick, but relatively normal pace, every other month &#8212; six a year &#8212; that&#8217;s still five years before they get through this mass of manga. As you mentioned, One Piece&#8217;s best years are over. Within five years, the One Piece sales might have completely tanked. So instead they rush One Piece out while it still has something of a following. Will people drop One Piece because they can&#8217;t keep up with it? Yes, but other present One Piece fans will follow it, either when the volumes come out, or gradually as they get money saved up to buy a new batch of manga. (Book publishing thinks in terms of the long haul.) Actual fans will be a little frustrated that they can&#8217;t keep up with their favorite series, but on the other hand, the books will be on the shelf. They can buy them whenever they feel like.<br />
I&#8217;m not a fan of the strategy either. I doubt even Viz actually likes it. But this is a compromise done while there&#8217;s still time to salvage profit (rather than the eventual loss) while One Piece still has a fandom.<br />
Note &#8212; although I used to work for Viz five years ago, we&#8217;ve completely parted ways since. (And I never worked in the Shonen Jump division.) I have no inside information; I don&#8217;t speak for them; and all of my above comments are purely conjecture. Just like yours and any other fan&#8217;s with an opinion.</p>
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		<title>By: Brian Henderson</title>
		<link>http://manga.jadedragononline.com/blog/2009/07/06/are-they-nuts/#comment-899</link>
		<dc:creator>Brian Henderson</dc:creator>
		<pubDate>Mon, 06 Jul 2009 19:54:23 +0000</pubDate>
		<guid isPermaLink="false">http://manga.jadedragononline.com/?p=1602#comment-899</guid>
		<description><![CDATA[If they really cared about catching up, they should have thought about that years ago when they got behind.  I really hope this bites them in the butt big time, the best thing we can hope for is that they lose a boat-load of money and whoever decided this was a good idea gets canned.]]></description>
		<content:encoded><![CDATA[<p>If they really cared about catching up, they should have thought about that years ago when they got behind.  I really hope this bites them in the butt big time, the best thing we can hope for is that they lose a boat-load of money and whoever decided this was a good idea gets canned.</p>
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		<title>By: Preston</title>
		<link>http://manga.jadedragononline.com/blog/2009/07/06/are-they-nuts/#comment-898</link>
		<dc:creator>Preston</dc:creator>
		<pubDate>Mon, 06 Jul 2009 18:11:05 +0000</pubDate>
		<guid isPermaLink="false">http://manga.jadedragononline.com/?p=1602#comment-898</guid>
		<description><![CDATA[&quot;It missed it’s opportunity to be a hit years ago when the anime was on TV and toys were on the shelf.&quot;

No, it missed its mark because Viz didn&#039;t do a successful enough job marketing it and let 4kids completely butcher the series&#039; image when they handed them the anime duties. There&#039;s a reason One Piece is the most popular selling manga in Japan, even surpassing Dragon Ball at this point, and it&#039;s not exactly fair to judge the series&#039; popularity on its own merits when these other factors have hindered it.

But I do agree with everything else you said, it&#039;s insane that they didn&#039;t think to do this earlier or more gradually and Viz is showing itself to care less and less about its readership.]]></description>
		<content:encoded><![CDATA[<p>&#8220;It missed it’s opportunity to be a hit years ago when the anime was on TV and toys were on the shelf.&#8221;</p>
<p>No, it missed its mark because Viz didn&#8217;t do a successful enough job marketing it and let 4kids completely butcher the series&#8217; image when they handed them the anime duties. There&#8217;s a reason One Piece is the most popular selling manga in Japan, even surpassing Dragon Ball at this point, and it&#8217;s not exactly fair to judge the series&#8217; popularity on its own merits when these other factors have hindered it.</p>
<p>But I do agree with everything else you said, it&#8217;s insane that they didn&#8217;t think to do this earlier or more gradually and Viz is showing itself to care less and less about its readership.</p>
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