And, honestly, I don’t care if I look like an amateur – hopefully, my reviews speak for themselves. Since most of what I review is either something I bought myself or obtained from my local library, I feel compelled to let people know that I receive comp copies from some publishers so that they can judge for themselves whether or not that has colored my review. And, to make it easy for them to spot that difference, should it exist, I even tag those entries. As a PR pro, transparency and ethical behavior is really important to me, especially since, as an industry, we’re judged harshly when we don’t uphold these standards (see anything described as “spin”). Why shouldn’t online journalism – which is what blogging is or trying to be – be held to those same standards?