Another Step to the Side

Viz finally made their big announcement. The new digital platform that they are making their manga available on that will expand their audience is….iOS for iPhone and iPod/iPod Touch. This is a “new” platform….how? The iPad is nothing more than an overgrown iPod Touch. The first apps for the iPad were iPod apps with a new resolution (mostly). So for Viz, porting over their iPad manga just meant a change of resolution, and maybe some touch up here and there. But that doesn’t make it anything new or exciting. They are still courting the same audience. While this will give them a small boost as people with only iPhone/iPods will now have access to their manga (a large number being teens), it’s not really expanding it like an actual platform jump would.

In an interview with Publisher’s Weekly, Viz vice president Alvin Lu said the reason for going in this direction was:

It’s a natural extension obviously, being as that we’re on iOS with our iPad app. It broadens our reach with mobile devices significantly, also obviously. For the fans who graciously requested the app be made available on a more widespread device—this is a step or two in that direction.

It’s certainly not a step up. This more like a step to the side, something that Viz is very good at and has done before. I hope they don’t try and call this an “evolution”, because going from one device to another on what is essentially the same platform isn’t evolving. It’s treading water at best.

I guess I really shouldn’t be surprised. But when Viz spoke last month about going to a new platform I thought (and hoped) that would mean something non-i, non Apple. I should be used to the disappointment I am met with time and again. I had a much rant-ier post I was going to do, but I’ve toned it down a lot.  I guess I just had my hopes up way too high. I’ll try to be more jaded with the next announcement.

Is putting out apps for the Android easy? Maybe not, but you know what? The things that aren’t so easy are usually the ones that end up really being worth it.

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