With the holidays rushing towards us (I saw Christmas trees at K-mart across from the Halloween costumes!!), retailers are pushing out their announcements for the coming shopping season. Amazon started with the announcement that they would be adding a lending feature to the Kindle. Kindle owners will now be able to lend their books out to other Kindle owners for a two-week period. During that time, the book will not be available to the original purchaser, and the book can only be to one person at a time, one time only. Not all books will have this feature enabled as it’s up to the publisher to enable it, just like the audio feature on the Kindle. Of course, the Kindle is only playing catch-up by adding this feature. The Barnes and Noble Nook has had it from day one. But with the e-reader market getting more competitive, the Kindle will have to do everything possible to keep itself at the top. Especially with announcements like the Nook Color. Earlier this week, Barnes and Noble announced they would be releasing a reader tablet for the holidays. It has a full color, android-based touch screen e-reader. It’s 8.1 inches tall with a…