Tag Archives: Magazines

Was It Inevitable?

Wizard has announced that it’s ending the publication of its Anime magazine, Anime Insider.  This neither surprises me nor bothers me.  I didn’t care for Anime Insider.  The articles read like one info-mercial after another, a problem not just for this publication, but all of Wizards magazines (except maybe Toyfare).  I remember back in 2005-06, there was a lot of chatter on the interwebs about it.  And let’s face it, Wizard hasn’t been doing real well in the last few years.  Conventions cancelled, and this is the second of their pubs to be cancelled, Inquest, their gaming mag to go first.  It was only a matter of time, before a niche mag like this would see the chopping block.

Of course, this isn’t just a trend in anime/manga, as some have suggested.  Yes, advertising for anime and now manga has been going down in the last few years.  And anime and manga mags have been biting the dust (Animerica, Newtype/PIQ, etc.).  But let’s face it.  This is a trend in publishing in general.  Printing and distributions costs have gone up a lot, with daily/weekly publications taking the biggest hits.  Newspapers are either shutting down or searching desparately to keep their heads above water.  Monthly mags may survive this better, if their content is good enough, and let’s face it, Anime Insider just didn’t have it.

And it’s not like I didn’t give it a chance.  I got Anime Insider back when it was quarterly mag Anime Invasion.  I thought it had potential back then.  I was looking for a mag to subscribe to.  It was between Anime Invasion/Insider, Animerica, Protoculture Addicts, and later Otaku USA.  But Anime Insider just never made the muster.  It was too much like Wizard, Wizard’s comics mag, which I didn’t like the format of, and it’s articles gave no real information.  I could find everything the reported on, online, and done better.

What the demise of Anime Insider inevitable?  I sure think so.  There are just so many “Who would win?” fights between anime characters you can do before it becomes tiring.  And in this economy, the market can support only so many niche mags.  Only those that put out the best content will still be around.  Anime Insider never had a chance.

Can't Say I'll Miss It…

According to ANN, ADV is discontinuing Newtype USA. No reason why, just that a “new, unnamed” magazine will take it’s place. To be honest, I’m not going to miss Newtype USA. Of all the anime/manga magazines out there, this one had the greatest potential that was completely wasted by ADV. But then, that’s no surprise either. I remember the excitement at the news that Newtype would be coming to the US in an english form. Newtype was the bible to anime back in the day (and I mean the 80’s when I say that). Getting a version here was awesome news to the anime fan. And then…ADV got a hold of it. It became a big, glossy ad for ADV advertisers, and not the premiere magazine on anime that it should have been.

Up until this year, there was no anime/manga magazine that I thought was worth my time. Anime Insider, from Wizard, it just another Wizard magazine cosplaying. There aren’t any real reviews and nothing bad is said about the advertisers products. Protoculture Addicts…it was a nice fanzine, but really lost it when it became a published magazine. I just don’t feel I can trust what’s said in it, with all the mistakes, that could/should be caught by simple editing. (By the way, Ichigo’s dad in Bleach runs a hospital, not funeral home). No, the only magazine that I’ll read now is Otaku USA.

I was skeptical of the magazine at first. When I heard the publishing company that does Sci-Fi magazine was also going to be doing this, I had nothing but sad, ugly visions in my head. But, I got the first issue anyway, and I loved it! It’s a magazine written by fans, for fans. The reviewers and staff really know their stuff. And they are people you’ve heard of: Patrick Macias, Anime World Order Podcast crew, Ed Chavez of Mangacast, and Jason Thompson of Manga: the Complete Guide. They cover every genre, give good reviews of manga and anime, and have a preview of a new manga in every issue. I’ve enjoyed all my issues of Otaku USA, and I haven’t even looked at the complimentary disks that come with it yet!

If you want to get an anime magazine with good, reliable information, then just go get a copy of Otaku USA. It’s cheaper than Newtype USA anyway.

(No, I wasn’t paid to write this)