Project X Challengers: Seven Eleven
Writer: Tadashi ikuta Artist: Naomi Kimura
Age Rating: All Ages
In a time when giant department stores and supermarkets dominated the Japanese retail industry, two businessmen, Toshifumi Suzuki and Hideo Shimizu, discovered a new type of small retail store flourishing in America – the Seven Eleven. Called a “convenience store,” it was a concept new to the Japanese. Intrigued by this new idea and convinced that it would succeed in Japan as well, the two men put together a project team of fifteen members, all virtual novices to the retail trade, to bring this venture to their land. Staking his entire livelihood, young store owner Kenji Yamamoto volunteered to convert his family-owned liquor store into the first Seven Eleven in Japan. The hardship of negotiations, the oil shock, the struggle to cope with inadequate space were all met with resolve and innovation, culminating in what is now call the retail revolution!
Project X Challengers: Seven Eleven is not your typical manga. There are no powered up heroes, or pretty boys, or magical girls. Instead, it’s about real people facing real life challenges. While the average teen might find these stories boring, adults with an interest in business, history, or just a good story of a team of underdogs struggling against all odds, will enjoy this title.