Erin F. of the PopCultureShock website has some great coverage of the Industry talks that went on during the New York Anime Festival. At the panel called “Marketing to the Otaku Generation”, it seems quite apparent that the people making the decisions about what to license and how to do it is completely out of touch with their audience. Particularily Funimation and 4Kids though the second is a foregone conclusion. 4Kids is just in it for the money. Mr. Kahn made that very clear from his comments. If a property doesn’t instantly make them lots of money, then it’s obviously a failure to them. And because the Japanese won’t automatically bend to their will and do what they want, then “there’s a real systemic problem in Japan”. Uh, Mr. Kahn? Ever hear the saying about beating a dead horse? Everyone needs to move on. That’s not a problem, it’s nature. Maybe you should try it.

Read Erin’s coverage here, which also includes a link to the unedited audio recording she did of the panel. I found this really insightful and interesting. This is a must read if you’ve ever wondered what’s wrong with the companies that license and release anime.

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