Recently, Amazon quietly announced a price drop for it’s Kindle 2 e-reader. Slashing $60 from the price to $299, the Kindle is now coming closer to the price of other ebook readers. If Amazon wants the Kindle to be competitive in any way, it had too. Sony, not to be out done, not only slashed prices, but also came out with two new devices. The E-Reader Pocket for $199 and the E-Reader Touch for $299 and will be out by the end of August. The older Sony E-Reader 505 is $279, and can be found at Staples stores now. Bebook, another competitor is also $279. Cooler Books has it’s own e-reader now, the Cool Reader, which looks a lot like an iPod and comes in different colors, and is only $249.