Possible Marketing Strategy for Sony?
Ebook Readers / August 7, 2009

Sony, in an attempt to be competitive with the Amazon and it’s Kindle, announced this week it would be releasing two new versions of it e-reader and a price drop on it’s books.  The Reader Pocket edition is slightly smaller than the original e-Reader, with a 5 in diagonal screen, and a price point of $199, $100 lower than the Kindle 2.  The Touch Edition will have the standard 6in diagonal screen  and has a touch screen with virtual keyboard.  The touch screen will give the reader a more book like experience with page turns and the ability to highlight and add notes with a finger or stylus.  And Sony will now match Amazon’s price on new, bestsellers of $9.99. While the drop in prices are nice, and may attract more people to Sony, it still doesn’t have a wireless connection.  Users of the Sony E-Reader have to download their books to their computers and then upload them to the E-Reader.  After Amazon’s “1984” fiasco, is that really a bad thing?  Sure, it might be convenient to be able to download a book anytime (in the US only), but Amazon has shown it can and will take back books from…