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iRex Looks to be No Dog

Amazon’s been sitting pretty so far with their Kindle 2 and Kindle DX.  The competition has been fairly light, with Sony’s E-Reader being recognized as it’s only real competition.  But with Christmas just around the bend (3 months away as of this writing), retailers are starting to make their announcements now, just in time for holiday shopping to begin.

Two big retailers are throwing their proverbial hats into the E-Reader ring.  Verizon and Best Buy are backing the iRex, a touch screen E-Reader.  Already a well known brand in Europe, the iRex is coming out in the US with an 8.1 in touch screen and 3G wireless connection provided by Verizon Wireless, and will be sold through retail giant Best Buy.  The device will retail at $399.

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