I went to the San Diego Comic Con over the weekend. This is a family tradition that’s been going on for 20 years now. I, unfortunately, didn’t get to see as much as I would have liked because of family obligations, but I did get to attend a few panels.
First, my overall feeling for the con: crowded. Even with on-site registration shutting down for the weekend, there were still 40,000 more people there this year than last (according to G4 TV). And it still felt like it. Many panels had a long line, at least 30-45 minutes waiting in it to get in. If you weren’t at the Ballroom at 10am on Saturday, you didn’t get to see the Heroes panel. That room holds 4200 people. Getting through the exhibit hall was no better. You were still getting crushed, and getting in to see some tables was nearly impossible. You can’t just roam the hall anymore. You have to have specific targets and hit them early, otherwise you’re not going to get what you want. And, I think that’s just sad. Browsing has always been one of the great things about Comic Con. Never knowing what you’re going to find on that one obscure table… Anyway, enough reminiscing. It’s getting to the point though, where it’s not really worth it to go as a family. If you’re an industry professional, or press, then there are lots of great things for you to do. But for the average lay person….
The panels: As I said, I was with my family, so that meant compromises had to be made. I was able to go to a couple of my manga panels on Friday, but I had to the accomodate my husband on Saturday for his Sci-Fi panels in exchange. The kids got dragged along. But they had their gameboys, so they were at least quiet.
Viz Shonen Jump: A lot has already been reported on this panel: Viz Big omnibus volumes of Rurouni Kenshin, Dragonball, and Dragonball Z, and Bleach being added as the new serialization in the magazine. For more about how I feel about Bleach, read here . Something that hasn’t been mentioned much is a new Dragonball Collector, which will be a supplement coming out in October. Included in this issue will be a one-shot manga by Toriyama-sensei called Neko Majin. This is a short comedy series that Toriyama did that included an extended cameo by Goku. It is these chapters that will be translated in the magazine. Toriyama fans rejoice!
Yen Press: I really wanted to attend this panel because of how new the company is. It was a small panel, happening later in the evening. Less than half the room was filled. But, it was a lot of fun, being in an intimate setting for once (and only time the whole con). You can tell Kurt Hassler truly loves manga, as he was jumping in to talk about all the new releases, and was also familiar with the anime associated with them. The exciting news from this panel came through questions from the audience about the anthology Yen Press is planning to do. The plan at the moment seems to be for a Summer of 2008, possibly debuting at SDCC 08. OEL manga (for lack of a better term) will still be a part of the anthology, with Sveltana’s Night School scheduled to debut. The anthology will also probably be like a Korean anthology, with half the book reading right to left (for Japanese titles), and left to right for the other (for english/korean titles). The paper quality is expected to be more disposable, like in the Japanese market, and although there isn’t anything scheduled like Tokyopop’s Rising Stars of Manga, Yen Press is always actively seeking new talent. The thing that was stressed most at this panel, is that Yen Press doesn’t want to “pigeon-holed” into anyone genre or country. They want to just be known for putting out good books, and to grow the manga market for people not necessarily regular manga readers. This was one of the best panels I attended with the very warm and candid way the panelists interacted with the audience. Personally, I’m rooting for Yen. I really want to see more of a variety in the manga market without ties to genre. I just want to read good books, and Yen’s library so far does seem to be filled with them.
Stargate/Stargate Atlantis: These panels were back to back, and are always fun to attend. They playfulness of the panelists with each other and the audience is always great. Though, they aren’t big on giving out information. They run a trailer at the beginning of the panel, and then just jump into questions from the audience. I was 15 minutes late to Stargate SG-1, since it overlapped Shonen Jump, but it apparately started late and I only missed the trailer. The two direct to DVD movies will be out in the Fall 07 and then Spring 08. The Atlantis panel was filled with much of the same hi-jinks as SG-1, as half the panelists and most of the audience stayed for it.
Supernatural: We’d wanted to to go to the Heroes panel, but it was filled up by 10am (it didn’t start until 12:45pm). So, instead we went to the panel for Supernatural. There was only one of the stars there, Jensen Ackles, but that was enough for the fangirls, and there were a lot of them. We were shown an extra from the second season DVD boxset about the writing of the season finale, and a special clips reel made up for the con. Not much was given out about the next season, except that the new additions to the cast, “the girls” (they were never named) would not be riding with Dean and Sam, but would instead be more like obstacles. One of the girls is confirmed to be a thief, neither on the side of good or evil. The third season will be about the war with the demons that escaped from Hell in the finale. Many of the questions asked by the audience were about either pranks pulled on set, or the classic rock soundtrack featured in the show. The producers said there were no plans for an official CD compilation of the songs featured, but the possibility of a playlist on iTunes could be considered.
The Film Crew: This was a big surprise for us, and we weren’t going to miss it. We only had to stand in line for 20 minutes. The Film Crew is a new venture by the guys who did Mystery Science Theater 3000, Mike Nelson, Kevin Murphy and Bill Corbett, doing what they do best: ridiculing bad movies. They are working with Shout! Factory to get the movies. Seeing these guys in person was a real treat. We are big MST3K fans, but never got to see them when it was big. They are really fun to watch and listen to, just getting on stage with introductions! We got to see clips from the next three movies set to come out in Aug, Sept and Oct. And then questions were taken from the audience. Not a lot of the questions were about MST3K. People seemed to be more interested in finding out about the new movies. A request was specifically made to see if they could get Night of the Lepus, a bad horror movie from the 70’s that they were suprisingly unfamiliar with. A promise was made to look into the possibility. The movies they are doing first are all public domain, or at least no one want to claim them. The first four movies they’ve done are all orphans, but if the DVDs sell well, they might see about trying to get licenses. There were also some questions on Mike Nelson’s Rifftrax, and comments on Kevin Murphy’s books, and Bill Corbett’s projects (he an actual Hollywood writer! Who knew?)
Sunday: There were very few panels of interest on Sunday. We spent that day trying to get through the last third of the exhibit hall, and picking up the last of anything we wanted to buy. I finally got my Viz bag (they give these out every year). This year it was purple, with Death Note featured on one side, and MAR on the other. I would have liked to have gone to the CMX panel, but the rest of the family was tired, and just wanted to go home. Maybe next year. The kids are starting to show an interest in the Kid’s workshops on Sunday, so splitting up might work out better next time.
Exhibit Hall: It was crowded of course, but not quite as bad as it was last year, when you couldn’t even move through the aisles. This year they seemed to keep the crowd controlled better. But the vendors were still a disappointment. I had a nice long list of things I wanted to find at the con. The best I could get was a few comics, a couple of Viz manga (to get my bag), and the toy exclusives. Once though, I would have been able to find everything and more! All the Dog and Pony Show boothes just took up too much space, and made it difficult to get through with the lines and crowds they created. The con exclusives are becoming the only motivation for collectors to come anymore. You can find everything else you want on line. I was really disappointed with the Tokyopop booth. They had a huge space, one third dedicated to computers for signing up for the webite, another third for tables for autographs, and the last third was for their manga “store”, that didn’t have any of the titles I was looking for. This is something that has really bugged me about Tokyopop. They don’t make all their titles available , only those they think will sell or want to push. The store isn’t even run by Tokyopop, but a local seller that carries Tokyopop books, so there’s no way they could have everything. They also didn’t have any samplers on hand to give out. I checked them all three days. Nothing. Nearly every other manga publisher had samplers. Even Square Enix, at the game booth had a manga sampler! Viz had 6 different samplers for all their lines! With all the books Tokyopop puts out, they would do better to market some of these titles then just push their website. A sampler of the RSoM winners, of their OEL manga. There is so much they could do, but it all just wasted potential.
My final thoughts: San Diego Comic Con has gotten too big. It’s more of a media circus than a comic convention. I saw a “debate” on the G4 from comic con, and the person saying that Hollywood hasn’t ruined comic con didn’t know want she was talking about. She brought up the success of comic movies, but doesn’t mention (or realize) that most movie goers won’t be picking the source material because it differs so from what movie. There are a few solutions to these problems. One, as mentioned on G4 as well, is to split the con. Summer for the media events, and Winter for the comics. Another solution is moving the con, but I don’t see this as very viable. There are very few places that could handle a con it’s size. Las Vegas is about the only place that could hold 140,000+ people, but San Diego offers a lot more for families that Vegas could. The third is of my own design, and that’s to move the comic vendors back to where they started, the old Convention Center in the the Civic Center. It’s only a few blocks from the new Convention Center, could easily be reached by shuttle, and could no doubt fit all the comic vendors (as few as they are any more). Or even the Fantasy artists, artist alley and small press could move there. Just, something has to give if SDCC is going to survive. Gaming has already been moved out to a local hotel. It may be time to take more drastic measures.
There is so much they could do, but it all just wasted potential.
Do think this might be on purpose? I often wonder with companies like TP, if they consider SDCC more of a ‘western comics’ show. As it stands, is there a con where ‘manga publishers’ actually come out in full force? If they’ve done SDCC for the past few years, perhaps they’ve realized that SDCC just isn’t the con to ‘go all out’ with in terms of exhibiting or dealing, as a publisher of manga. :/
And about Yen – they say they’re looking for talent, but where are they looking? Do they take agent-only submissions from established creators, or do they plan to accept new talent from unknowns via mail-in submissions. Did anyone ask that, by chance? ^_^
Ah, you were at the Yen Press panel–I found it really interesting and found it highly entertaining, especially when they were explaining some of their titles like SunDome!…Thankfully, they’re more quality than quantity.
The only redeeming quality about TOKYOPOP was their booth programming. I got to listen to their OEL creators speak on a variety of topics in a fairly intimate (or as intimate being in the middle of the Exhibit Hall can be) setting. As a marketer, I found the fact that their giveaways required you to sign up for a TOKYOPOP profile was a smart strategic move…
And there’s no hope for changing Comic-Con venues–it’s signed up for the Convention Center through 2012. But I have to agree, Comic-Con is too big, too crowded, and too diluted content-wise as it is. The San Diego Union-Tribune had an article about Comic-Con in yesterday’s issue that summed up a lot of folks’ thoughts. While I didn’t make it into any of my first-choice panels on Saturday, I did get to enjoy the Shojo Beat panel with Arina Tanemura-sensei and the Del Rey panel. And while I’m not entirely happy with this year’s Con, I’ll still be buying next year’s pass the moment it goes online next week…
Well, from what I’ve heard from other podcasts, they didn’t even have space on the convention floor at AX, and they were touted as a sponsor of SDCC (both on the website and at the convention), so I don’t think it’s a question of associated with ‘western comics’. They have had a booth at SDCC for the last couple of years, and have had samplers before. I got my first issue of the free mag at SDCC, as well as some older samplers. I picked up Crescent Moon based on the sampler. I think it’s more a question of priorities, and they just don’t have there’s in the right place. SDCC *is* a place to go all out, because you get movie studios (to license your properties too) as well as libraries. SDCC isn’t just comics anymore. It’s not a one-genre con anymore. It’s gone multimedia, and anyone would be crazy NOT to go all out.
About Yen, they said they didn’t have any plans yet for how to solicit for new talent, but that they were working on it. It wasn’t concrete information, just an answer to a question about the anthology. The editor from Ice Kunion was handling that, and she didn’t say a word into the mike the whole panel. She just smiled a lot. ๐
I don’t deny that it was a smart move, but there really should have been more. Tokyopop seems to be putting all their eggs into the online basket, and in the manga market, I don’t think that’s going to work. Not everyone is online, and they should be trying to reach out to a wider audience. I really think a combo of online and print marketing is the way to go, with the print directing people online. If they would just follow through on their original promises for their magazine, then I think they wouldn’t have to bury us in hundreds of releases. They need to show they have some quality in all their quantity. Besides, I’m already registered for the Tokyopop site. They didn’t have any promotions for me. But I got my really neat Viz book bag… ๐
I’m glad SDCC won’t be moving anytime soon. I like it in San Diego. Like I said, it’s a tradition for us. And for all my moaning, we will probably go again next year.
Yeah, I was two rows behind Ed from the Mangacast, scribbling notes.
You’re right, there should have been more–I found one Shojo Mojo manga sampler in their booth on Preview Night (don’t know what else they were offering). And thank God I did–it had a preview of Dramacon vol. 3! Why they didn’t have any of the leftover Choose Your Weapon samplers from Free Comic Book Day, I’ll never understand…And what the hell were the sampler stands still doing in their booth if they were completely empty the entire time?!? Also, you could get the TP giveaways if you just signed in to your profile–early part of the weekend was a T-shirt, wristband, and $0.99 manga coupon; Sunday was poster, wristband, and aforementioned coupon…Of course, Viz always has the best giveaway with their popular bag!
And I did attend TP’s “big” panel over the weekend, and found their online ventures…interesting. But, again, this was in my role as PR-type/marketer. Web 2.0 is really big in PR right now, with everyone trying to figure out what their company should be doing to incorporate it into their marketing plans. I wonder how much of it is actually going to increase sales, though…My guess is they’re trying to appeal to MySpacers and not the maturing manga market (which includes folks like you and me). And I’m not sure the U.S. is ready to read/watch manga TV serials on their computer, or even on their cell phones…People barely read the paperback (or online pirated) versions of manga as it is. Not to mention, we’re WAY behind in cell phone technology…
Ha–During the YP panel, I was in the front row on the left and was the person addressed when they noticed I was scribbling notes about SunDome! and “blue balls”… XD
Waaahh! I was really hoping to get samples from TP, and they only had anything on Preview Night? That sucked! And I wish they had been more explicit about just signing in. I thought it just for new sign-ups. Not that the manga shop had much I was looking for…
Tokyopop seems to be the most forward thinking of the manga community in relation to going digital. I’ve found their website to be the most welcoming to fans of all the big sites. It took Viz forever to just get online manga previews going. But, I don’t think the manga market isn’t ready to as digital as they seem to want. E-readers have to come down in price, and cell phones need to evolve more before I’ll read manga digitally. Books are still the mainstream, and TP should continue to market that way as well as continuing to develop the digital market.
It’s not that their books (the OEL) aren’t good. I’ve been surprised by some titles that I had no interest in when I read the initial descriptions of them. Reading first chapter previews have changed my mind. I think if they got more previews in more people’s hands and not just computers, they’re sales would improve, and they wouldn’t have to rely so much on quantity.
YP was really fun, and I really liked everything they had to say. I wish I could have gone to Del Rey. They announced some books I will definitely be getting, Fairy Tail and Hell Girl. It would have been nice to hear the announcements first hand. ๐